EN 
NL 
DE 
Client
The New Originals
Location
Flagship store
Seawall 59
1012 BA Amsterdam
Assignment
The New Originals approached us to help think of wall racks that would do justice to their collection in the flagship store on the Zeedijk in Amsterdam.
A challenging task because the building has curved lines. We designed curved wall racks, partially floating. The result is subtle and minimalist.
Result
Curved Fashionracks to be proud of.
Realisation:
Atom Creative Retail Design
THE NEW ORIGINALS makes performance clothing for creatives
The New Originals find their early beginnings in 2011, as a close group of friends running a blog to share and curate interest within fashion, design and music. TNO started making a name in Amsterdam's nightlife scene by hosting parties at its infamous venues under the pseudonym TNO SoundSystem. Officially founded in 2015 by Rizky Lasahido, Maru Asmellash and Eben Badu, TNO, has since then grown into a full fledged brand.
We strive to make durable and long-lasting apparel that bring emphasis to one's individuality.
We believe that-by thinking out of the box-anyone, regardless of their background can find and flourish within their creative potential.
"Thinking out of the box" is defined by us as thinking divergent and free of boundaries. We aim to build bridges between different contexts and backgrounds while offering a platform for creativity.
(Source: theneworiginals.eu)
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