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Opdrachtgever
The New Originals
Locatie
Flagship Store
Zeedijk 59
1012 BA Amsterdam
Opdracht
The New Originals benaderden ons om mee te denken over wandrekken waaraan hun collectie tot zijn recht zou komen in de flagshipstore aan de Zeedijk in Amsterdam.
Een uitdagende opdracht want het pand heeft gebogen lijnen. We ontwierpen curved wandrekken, gedeeltelijk zwevend. Het resultaat is subtiel en minimalistisch.
Resultaat
Curved Fashionracks om trots op te zijn.
Realisatie:
Atom Creative Retail Design
THE NEW ORIGINALS makes performance clothing for creatives
The New Originals find their early beginnings in 2011, as a close group of friends running a blog to share and curate interest within fashion, design and music. TNO started making a name in Amsterdam’s nightlife scene by hosting parties at its infamous venues under the pseudonym TNO SoundSystem. Officially founded in 2015 by Rizky Lasahido, Maru Asmellash and Eben Badu, TNO, has since then grown into a full fledged brand.
We strive to make durable and long-lasting apparel that bring emphasis to one’s individuality.
We believe that—by thinking out of the box—anyone, regardless of their background can find and flourish within their creative potential.
“Thinking out of the box” is defined by us as thinking divergent and free of boundaries. We aim to build bridges between different contexts and backgrounds while offering a platform for creativity.
(bron: theneworiginals.eu)
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