Assignment

Toy shop Goed Speel Goed has been a household name in Bloemendaal and the surrounding area for years. Gwen Lagendijk approached us in May 2023 to help think about a total store redesign.

Wish: a fresh, clear shop with lots of shelves and a place where children feel at home, can play and like to go. A fairytale forest was high on the wish list.

Our team went to work, delivering wallbays, custom-designed wallpaper, a lighting plan, green decoration and a custom-made cash desk, carousel and display.

Result: a total makeover where we were able to use our broad expertise with a result we are proud of.

Play well is Bloemendaal's nicest and largest toy shop. The shop is centrally located at the end of the main shopping street Bloemendaalseweg, where you can usually still find a parking space in front of the door.

www,goedspeelgoedbloemendaal.nl